Godrej Properties
Project
/
Godrej Properties
#seo optimization
Godrej Properties Case Study: 3.8% Conversion Rate with AI
Categories
Seo Optimization
Customer
Real Estate
Developer
Date
November 2, 2019
Location
PAN
India
Revolutionizing Luxury Real Estate Lead Generation
Challenges
- Low organic visibility for high-value NRI buyers searching
- Generic email campaigns with <0.8% open rates.
- Ad spend wasted on broad audiences with minimal conversions.
Our Strategic Approach
We implemented a four-pillar AI-driven strategy to address these challenges holistically. For organic search, we deployed natural language processing to analyze NRI search patterns across 22 regional dialects, uncovering untapped long-tail keywords like “secure luxury residence for NRIs near international schools in South Mumbai.”
AI-generated semantic SEO content with location-specific schema markup.
AI Tool: HubSpot + Seventh Sense. end-time optimization increased opens by 220%.
AI-generated ad variants (tested 180+ combinations).
AI Tool: Hotjar + Google Optimize. Simplified inquiry form (5 fields → 2 fields + autofill).
